Common Affiliate Marketing Terms
Affiliate marketing is a popular online business model that allows individuals to earn commissions by promoting products or services. To effectively navigate the world of affiliate marketing, it’s essential to understand the common terms used in this industry. Here are some key terms you should be familiar with:
1. Affiliate: An individual who promotes products or services for a commission.
2. Merchant: The company or advertiser that offers products or services to be promoted by affiliates.
3. Affiliate Network: A platform that connects affiliates and merchants, providing tracking and reporting tools.
4. Commission: The percentage or fixed amount of money earned by an affiliate for each successful sale or lead generated.
5. Conversion Rate: The percentage of visitors who complete the desired action, such as making a purchase or signing up for a newsletter.
6. Click-Through Rate (CTR): The percentage of people who click on an affiliate link compared to the total number of people who view it.
7. Landing Page: The webpage that visitors are directed to after clicking on an affiliate link. It is designed to persuade them to take action.
8. Cookie: A small file that is stored on a user’s computer when they click on an affiliate link. It helps track referrals and attribute commissions.
9. Affiliate Manager: The person responsible for managing the affiliate program, recruiting new affiliates, and providing support.
10. Earnings Per Click (EPC): The average amount an affiliate earns for each click on their affiliate link.
11. Recurring Commission: A commission structure where affiliates earn recurring income for every renewal or subscription made by a referred customer.
By familiarizing yourself with these common affiliate marketing terms, you will be equipped with the knowledge necessary to understand and succeed in the world of affiliate marketing.